About

We design next-generation AI software controllers for creators who demand more precision, more freedom, and more flow.

Our first product, Dialr, was born out of pure frustration with audio plugin control. For over two decades, the real problems with plugin controllers have remained unsolved: endless parameter mapping that breaks your creative flow, no clear overview of what you’re controlling, and no way to build true muscle memory.

Instead of addressing this, the industry kept adding new gimmicks. Motorized knobs and faders, blinking LEDs, and modular controller concepts might look impressive. But they don’t solve the core challenge: how we get instant, intuitive access to our plugins.

So we built Dialr - a universal plugin controller that puts tactile control back in your hands. Just dial, create, and stay in the zone.

Dialr is the first controller we’ve made. But it’s part of something bigger: a shift toward AI-powered software interfaces that feel human. That disappear when you’re in the zone. That give control back to the people doing the actual creating.

Producely was founded by Morten Søderquist Li, a longtime tech entrepreneur, music tech enthusiast, and founder of Falcon.io. With 25+ years of experience building digital products and a deep passion for music production, Morten started Producely to solve a problem he felt every day in the studio.

We’re based in Copenhagen, Denmark, and operate with a small, passionate in-house team supported by a trusted network of hardware and software developers. We build the tools we’ve always wished existed.

If that resonates with you, welcome to Producely.