Why We Built Dialr

The Problem Was Obvious - and Still Ignored

If you’ve worked with audio plugins over the past two decades, you know the drill:
You open a plugin. You get inspired.
Then you reach for a controller, and realize it’s not mapped. You stop. You assign knobs. You lose the idea. Again.

This wasn’t a niche issue. It was the core experience of using plugins with hardware controllers. A workflow that was supposed to speed things up always ended up slowing us down.

Instead of solving this, the industry focused elsewhere. We saw controller after controller hit the market with shiny new features, motorized knobs and faders, LED light shows, modular designs, dedicated designs, DIY systems, but none of them addressed the simple, central problem: plugin control is broken.

We didn’t want another LED show. We wanted to turn a knob and hear a result. Instantly.

Manual Mapping Wasn’t the Answer

Some controllers tried to fix things with template banks or preset profiles. Others relied on deep menu navigation to assign parameters one by one. But none of it felt fast. None of it felt natural. And most of it wasn’t built for plugin control at all, it was built for MIDI.

And that’s another issue: MIDI simply wasn’t made for the kind of resolution, clarity, and depth plugin creators need today. So much precision gets lost in translation.

What we needed wasn’t a better MIDI controller.
We needed something else entirely.

Dialr Had to Be Something Different

We imagined a controller where plugin parameters were already mapped, no setup required.
Where you could see what each knob did, right on the screen.
Where physical controls actually matched what was happening on the plugin.
Where your hands could learn the layout and respond without thinking.

So we built Dialr:

• 12 analog knobs, carefully spaced and sized for muscle memory

• A 7-inch touchscreen that shows you exactly what you’re controlling

• Plugin profiles downloaded automatically via our AI Cloud

• No wrappers, no host plugins, no manual mapping

• Just pure, tactile control, always mapped, always ready

It works because it was built to do just one thing: give you instant control over your plugins without stealing your focus.

The AI Cloud: The Missing Piece

Auto-mapping isn’t new. But keeping it up to date, accurate, and adaptable is where most attempts fall short.

That’s why Dialr connects to the Producely AI Cloud.
Every time a new plugin is installed by a user anywhere in the network, the system scans, maps, and distributes the new profile across all devices when the same plugin is installed. One person installs a new plugin, everyone else benefits around the globe.

You don’t manage profiles. You don’t download drivers.
Dialr just knows.